For the first time in its history, the International Indian Film Academy Awards (IIFA) is happening in Rajasthan’s capital, Jaipur. Right from its inception in 2000, IIFA has redefined the global reach of Indian cinema, and this year’s celebration promises to honour its glorious 25 years of excellence. This year, the venue is Novotel Jaipur Convention Centre, Tonk Rd. Sitapura Industrial Area, Sitapura, Jaipur, Rajasthan 302022.
Dates are locked for IIFA Awards 2025: March 8th and 9th
A Royal Cinematic Celebration in Jaipur:
The extravaganza of IIFA in Jaipur is a perfect setting for such an event, which is widely recognized as a UNESCO World Heritage Site. Jaipur is renowned for its magnificent palaces, ornate architecture, and exuberant traditions, which make the celebration remarkable. The opulent Amber Fort, grand Hawa Mahal and other similar edifices evoke royal flavours to this event.
Rajasthan’s cultural side will be well-reflected in the form of heritage music, forms of dances and deliciously prepared food at the venue of IIFA. Attendees will get a chance to experience the glamour of Indian cinema and the more inclusive culture of Rajasthan. This event will certainly encourage Rajasthani traditions and heritage.
2025’s Silver is the New Gold: A Theme at IIFA
The benchmarking theme of IIFA 2025, “Silver is the New Gold,” celebrates 25 years of cinematic excellence. This event's theme symbolizes the enduring legacy and tradition of Indian cinema, while gold represents brilliance and future aspirations. Over the years, IIFA has evolved into a transformative platform, bringing Indian films and artists to a global stage.
Main Highlights of IIFA 2025:
Sobha Realty IIFA Digital Awards Co-presented by NEXA – An inaugural segment on March 8th 2025, celebrating excellence in OTT and digital entertainment.
NEXA presents IIFA Awards Co-presented by Sobha Realty – Grand finale on March 9th 2025 is celebrating excellence in Cinema.
Top Performances & Shows by Stars – This event will be attended by Bollywood superstars like Shah Rukh Khan, Katik Aaryan and Nora Fatehi, having their impressive performances on the stage.
International Icons and Cultural Exchange
The milestone edition of IIFA will join Bollywood stars, South Indian Cinema Artists, OTT creators, and global dignitaries on the same platforms. IIFA has continued to play the bridge between Indian cinema and the world in showcasing shared artistic innovation.
Ms Diya Kumari, Hon’ble Deputy Chief Minister of Rajasthan declared, “Rajasthan stands inspired by our Honourable Prime Minister of India, Shri Narendra Modi’s vision of boosting tourism through innovation and we take pride in accepting this challenge to reflect our glory. We find ourselves privileged to host the 25th Silver Jubilee Edition of prestigious IIFA Awards Jaipur.
Talking about the event, Mr. Partho Banerjee, Senior Executive Officer Marketing & Sales, Maruti Suzuki India Limited, states “Nexa, a lifestyle car brand has been proudly partnered with IIFA for around 9 years; this partnership has become more significant.
Sustainability and IIFA Green Challenge
As it works to create a greener environment, IIFA 2025 is honoring the past. Every participant in the IIFA Green Challenge will plant a tree in partnership with Challenge for Green (CFG), Rajasthan’s Ministry of Forest & Environment. IIFA as an organization fulfill its commitment towards environmental preservation, water saving projects and women empowerment.
Host of IIFA 2025 Jaipur:
Karan Johar
Kartik Aryan
Top Performers of Nexa IIFA Awards 2025:
Shah Rukh Khan
Madhuri Dixit
Shahid Kapoor
Kareena Kapoor Khan
Tickets or Passes for IIFA Awards 2025:
Currently, the tickets are available at insider.in starting from 2000/-* only
Indian Cinema’s Futuristic Vision
With the support of our Honourable Prime Minister of India, Shri Narendra Modi’s vision to harness tourism through innovations, we proudly announce the 25th edition of IIFA – marking our monumentous Silver Jubliee Celebration, in the state’s cultural gem, Jaipur, “said Andre Timmins, co-founder of IIFA.
“Zee is delighted to be IIFA’s official broadcast platform for the second consecutive year, “stated Mr. Ashish Sehgal, Chief Growth Officer – Digital & Broadcast Revenue. We confidently say that this year’s spectacular Silver Jubliee celebrations in Jaipur will surpass the remarkable reach and engagement we accomplished last year through our extensive linear and digital platforms.”
The corporation has placed a strong wager on India’s love of its thriving film culture by amassing the largest collection of Bollywood films and making strategic investments. This partnership with IIFA is a logical addition to our portfolio and we are confident that this year, we set a new benchmark for cross-platform viewership and further establish our leadership in bringing the excellence.
If you’re in Jaipur in March, then make sure you attend IIFA 2025 and get a chance to meet the global icons at one place
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